App marketing and aso - double your downloads دانلود

If your app store page is not optimized, it is bound to fail in relevant searches and you could be losing thousands of downloads too. ASO can be referred to as the App Store SEO since both of them share similarities like keyword optimization, back-linking, and conversion optimization. Search engine. Google, Bing, Yahoo. Includes title tag, H1, H2, H3, keyword density, page speed, bounce rate. App Name, Description, Keywords, usage and quality metrics, uninstall rate.

Links, anchor text, social signals. Backlinks, ratings and reviews, download stats. More traffic and visitors. Downloads and more users. Title: A keyword should be placed in the title. Use the one with the heaviest search traffic. You will have to research the one that can work with different searches and queries.

The idea to get your app ranked higher in the search results and gain reviews. Keywords: Just like improving your search rankings on Google, App store optimization works in the same way. Keywords relevant to the target audience will improve your app rankings on the App Store. According to a study, it has been found that titles that have a search keyword in them show a The total number of downloads: The number of downloads is very important for any app.

Ratings and reviews: This is also very important but difficult to control. Only by providing users with good experience, can you earn positive reviews about your app on the App Store. It is important that you have a clear strategy in your mind before you get your app on-board. Do the market research and look for all the keywords that people use when searching for a similar app on the App Store. Once you have all that information, you can move on to the next step. Deciphering the right name for your app is very important.

It needs to be unique, appealing, and provide you with a higher recognition value as well. Also, you need to consider the character count when thinking of a name. Try a name that lets you connect with your audience, something that has a catchy and trending name. It is also related to the business the app is being launched for.

Although the keyword research has been explained before, the following are some questions that will help you in finding the right keywords for your app. Searching for the right keywords is not a one-time process, it is something that you will optimize until the time the app is functional. Various apps can help you to track the right keywords, analyze them, and get recommendations on how to improve your app rankings.

Just like the metadata of your blog, the app description is the most essential part of your app. It helps the users will all the information about your app and entails its unique features as well. What you need to know is that the app description is not just about the users but for the App Store algorithm as well.

Talking about Google Play Store, Google users the description to index your app when people search for similar ones. You need to incorporate keywords naturally in a sentence. For Apple App Store, keywords in the description are less relevant. When of the beautiful things about having an app microsite is that you can use retargeting to run ads on Facebook, Google, or any websites supporting Google Ads to people who have already visited your app microsite but not yet downloaded it.

I hope these ideas have spurred on some new ideas to help you market your app. Image Credit: Soldiers Media Center. Marcus Taylor is the founder of Venture Harbour. I like to point out 6 which is to drive reviews and of course feedbacks and ratings. But all of this can apply to different genres from apps to games. I always try different approach every app.

About Blog Careers Contact. Company No. VAT No. Request Access. Hit enter to search or ESC to close. Marcus Taylor Updated August 12th, Disclosure: We sometimes use affiliate links which means we may earn a commission if you buy something through our links.

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